Experience
Fall 2024 – Present
Student Media Specialist
1
Campaigns managed
1
Influencer Posts Coordinated
1
Instagram Follower Growth
Influencer Program Management
In my role, I oversee the Student Influencer Program from campaign planning through execution. I work closely with brands and student creators to ensure campaigns run smoothly, stay on schedule, and deliver meaningful results.
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Maintain campaign trackers and reporting in Spreadsheets
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Communicate with brand coordinators and manage campaign logistics
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Recruit and onboard student influencers
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Monitor timelines, send reminders, and ensure deliverables are completed
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Provide creators with content ideas and guidance
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Create recap slide decks for clients
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Provide creators with content guidance and support payment coordination
Worked with these brands
Coordinated and matched influencers with the brand helping to achieve consistent messaging and desired results.
Social Media assistant
I assist with social media content and promotions across Texas Student Media platforms. I work on a team and help plan and strategize posts around events, audience interests, and current trends to keep content timely and engaging.
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Organize content calendars and promotional timelines
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Create graphics and short-form video content for social platforms
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Contribute ideas to improve engagement and reach
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Support promotional efforts for publications, events, and student initiatives
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Maintain consistent branding and messaging across posts
