Sasha Kalinia
Houston, TX 77024 | (713) 265-7085 | sashsmk@gmail.com
Education
University of Texas – Austin | Austin, TX
Bachelor of Advertising, Moody College of Communication | Expected May 2027
Minor: Foundations of Business
Texas Media & Analytics Sequence
GPA: 3.92
Experience
Texas Student Media – Student Media Specialist
Austin, TX | September 2024 – Present
- Oversee the Student Influencer Program, messaging influencers and facilitating client-student collaborations; navigated communication barriers and time-sensitive deadlines to achieve client objectives and generate revenue.
- Create recap slides summarizing influencer post performance and campaign outcomes for clients.
- Collaborate on a team to grow Texas Student Media’s social presence, driving engagement and follower growth.
- Ideate content strategies, capture photo/video assets, and schedule posts through a digital content calendar.
- Contributed to a social media post that earned 60K views, 1,000+ likes, and nearly 1,000 shares.
- Helped promote UT Marketplace, a $260K+ campus event with 20,000+ attendees, leading digital promotion efforts and interfacing with paying clients.
Digital Marketing Assistant
Houston, TX | June 2022 – April 2024
- Conducted product photography and professional photo editing.
- Uploaded blogs and media content to WordPress websites.
- Implemented SEO best practices for WordPress websites.
Desroches Partners – Tax Intern
Houston, TX | January 2023 – August 2023
- Managed high volumes of tax documents during busy season by sorting, scanning, and filing efficiently.
- Organized and standardized digital files by correcting orientation, adding bookmarks, and structuring folders.
- Supported CPAs with projects while balancing multiple priorities and developing time management skills.
Certifications
- Digital Marketing Science: Completed a 10-week industry-led program focused on analytics, ad strategy, and email marketing through live mentor sessions.
- Google Analytics: Experience setting up analytics, collecting data, and analyzing reports to measure marketing performance.
- Google Ads Search: Built and optimized search campaigns using automation to support performance and budget goals.
Honors
- Moody College Dean’s List (Fall 2024 – Spring 2025)
- CMBAM Best Social Media Promotion – Honorable Mention (November 2025)
- Scholastic Art Honorable Mention Award (February 2023)
- ATPI Honorable Mention Award (December 2022)
- Photography Award of Merit (Fall 2022)
Additional Information
Computer Skills: Adobe Photoshop, Lightroom
Social Media Platforms: Instagram, TikTok, LinkedIn, Pinterest
Interests: Data Analytics, Social Media Trends, Photography, Organization